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Marketing and Gamification: Applications, Challenges, and Ethics - Routledge Studies in Marketing
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Marketing and Gamification: Applications, Challenges, and Ethics - Routledge Studies in Marketing
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.
268 pages, 21 Tables, black and white; 18 Line drawings, black and white; 18 Illustrations, black an
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 28, 2024 |
| ISBN13 | 9781032694177 |
| Publishers | Taylor & Francis Ltd |
| Pages | 248 |
| Dimensions | 150 × 220 × 20 mm · 580 g |
| Language | English |
| Editor | Gupta, Gaurav |
| Editor | Gupta, Sahil |
| Editor | Nagina, Razia |
| Editor | Paruthi, Mandakini |
