An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R - Ahmad Daryanto - Books - Taylor & Francis Ltd - 9781032525648 - June 3, 2025
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Ahmad Daryanto
An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R

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This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 3, 2025
ISBN13 9781032525648
Publishers Taylor & Francis Ltd
Pages 454
Dimensions 246 × 174 × 29 mm   ·   838 g
Language English  

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