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Digital Marketing: Analyzing its Transversal Impact
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Digital Marketing: Analyzing its Transversal Impact
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing.
294 pages, 12 Tables, black and white; 2 Line drawings, color; 8 Line drawings, black and white; 2 I
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 12, 2024 |
| ISBN13 | 9781032471730 |
| Publishers | Taylor & Francis Ltd |
| Pages | 294 |
| Dimensions | 150 × 220 × 20 mm · 644 g |
| Language | English |
| Editor | Botelho Pires, Paulo (Polytechnic of Porto, Portugal) |
| Editor | Duarte Santos, Jose (Polytechnic of Porto, Portugal) |
| Editor | Veiga Pereira, Ines (Polytechnic of Porto, Portugal) |
