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The Routledge Companion to Financial Services Marketing - Routledge Companions in Marketing, Advertising and Communication Tina Harrison
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The Routledge Companion to Financial Services Marketing - Routledge Companions in Marketing, Advertising and Communication
Tina Harrison
Practically, the events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.The development of this book is thus timely for both academic and practical reasons.
608 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 13, 2022 |
| ISBN13 | 9781032340210 |
| Publishers | Taylor & Francis Ltd |
| Pages | 608 |
| Dimensions | 150 × 220 × 10 mm · 1.10 kg |
| Language | English |
| Editor | Estelami, Hooman |
| Editor | Harrison, Tina |
