The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer - Yves Caseau - Books - Taylor & Francis Ltd - 9781032225029 - May 6, 2022
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Yves Caseau
The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer

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The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation, listening to co-development.

288 pages, 15 Line drawings, black and white; 15 Illustrations, black and white; 15 Line drawings, b

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 6, 2022
ISBN13 9781032225029
Publishers Taylor & Francis Ltd
Pages 226
Dimensions 150 × 220 × 20 mm   ·   620 g
Language English  
Translator Markham, Gail

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