Place Branding: Connecting Tourist Experiences to Places - Charles Dennis-T C Melewar-Pantea Foroudi-Chiara M - Books - Taylor & Francis Ltd - 9781032083230 - June 30, 2021
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Charles Dennis-T C Melewar-Pantea Foroudi-Chiara M
Place Branding: Connecting Tourist Experiences to Places 1st edition

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Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

354 pages, 29 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 30, 2021
ISBN13 9781032083230
Publishers Taylor & Francis Ltd
Pages 354
Dimensions 228 × 153 × 24 mm   ·   512 g
Language English  
Editor Dennis, Charles
Editor Foroudi, Pantea
Editor Mauri, Chiara
Editor Melewar, T C

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