Storytelling and Market Research: A Practical User Guide - C. Frederic John - Books - Taylor & Francis Ltd - 9781032064857 - November 11, 2021
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C. Frederic John
Storytelling and Market Research: A Practical User Guide 1st edition

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Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.

176 pages, 17 Line drawings, black and white; 1 Halftones, black and white; 18 Illustrations, black

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 11, 2021
ISBN13 9781032064857
Publishers Taylor & Francis Ltd
Pages 186
Dimensions 226 × 186 × 19 mm   ·   290 g
Language English  

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