Cambridge Handbook of Nonmarket Strategy in a Global Context -  - Books - Cambridge University Press - 9781009678681 - December 31, 2026
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Cambridge Handbook of Nonmarket Strategy in a Global Context

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NZ$ 253
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Expected delivery Jan 8 - 13, 2027
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A comprehensive 360-degree guide to nonmarket strategy. Supporting researchers, students, and practitioners, this essential handbook navigates global uncertainty, geopolitical tensions, and societal challenges such as ESG and AI, offering proactive solutions for managing corporate legitimacy in a volatile world.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released December 31, 2026
ISBN13 9781009678681
Publishers Cambridge University Press
Pages 270
Dimensions 150 × 220 × 20 mm   ·   631 g   (Weight (estimated))
Editor Doh, Jonathan (Villanova University)
Editor Lawton, Thomas C. (University College Cork)
Editor Rajwani, Tazeeb (University of Surrey)
Editor Sun, Pei (University of Manchester)

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