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Nonextrapolative Methods in Business Forecasting: Scenarios, Vision, and Issues Management Jay Mendell
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Nonextrapolative Methods in Business Forecasting: Scenarios, Vision, and Issues Management
Jay Mendell
This incisive text explains the principles of nonextrapolative forecasting/planning and compares them with conventional forecasting/planning methods. They deal with the practical problems of setting up forecasting/planning groups and maintaining their existence and influence through internal planning processes.
222 pages
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