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Media Planning: A Practical Guide, Third Edition
Jim Surmanek
A complete media planner's handbook--everything from reach and frequency to ratings.
224 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 16, 1995 |
| ISBN13 | 9780844235127 |
| Publishers | NTC Publishing Group,U.S. |
| Pages | 224 |
| Dimensions | 154 × 228 × 9 mm · 368 g |
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