Advertising and the World Wide Web - - Books - Taylor & Francis Inc - 9780805831481 - April 1, 1999
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Advertising and the World Wide Web 1st edition

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Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.

328 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 1, 1999
ISBN13 9780805831481
Publishers Taylor & Francis Inc
Pages 328
Dimensions 150 × 220 × 20 mm   ·   635 g
Language English  
Editor Schumann, David W.
Editor Thorson, Esther

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