Advertising Exposure, Memory and Choice - - Books - Taylor & Francis Inc - 9780805806854 - June 1, 1993
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Advertising Exposure, Memory and Choice 1st edition

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Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, this book focuses on research examining the effects of advertising exposure on consumer information processing and decision making.

360 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 1, 1993
ISBN13 9780805806854
Publishers Taylor & Francis Inc
Pages 360
Dimensions 150 × 220 × 20 mm   ·   731 g
Language English  
Editor Mitchell, Andrew A.

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