Marketing Your Business: A Guide to Developing a Strategic Marketing Plan - Stevens, Robert E (Southeastern Oklahoma State University, USA) - Books - Taylor & Francis Inc - 9780789017697 - 2003
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Stevens, Robert E (Southeastern Oklahoma State University, USA)
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan 1st edition

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This guide provides instructions for creating a marketing plan suited to particular businesses, products, services, or brands. It describes the various tools and techniques associated with marketing, and offers advice on choosing the best strategy. Checklists and sample forms are included. Nykiel te

332 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released 2003
ISBN13 9780789017697
Publishers Taylor & Francis Inc
Pages 324
Dimensions 150 × 220 × 20 mm   ·   680 g
Language English  

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