Persuasion Ethics Today - Margaret Duffy - Books - Taylor & Francis Ltd - 9780765644725 - December 21, 2015
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Margaret Duffy
Persuasion Ethics Today 1st edition

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Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.

318 pages, 21 black & white illustrations, 3 black & white tables, 6 black & white halftones, 15 bla

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 21, 2015
ISBN13 9780765644725
Publishers Taylor & Francis Ltd
Pages 304
Dimensions 152 × 227 × 17 mm   ·   450 g
Language English  
Editor Duffy, Margaret (University of Missouri, USA)
Editor Thorson, Esther (Michigan State University, USA)

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