Product Planning Essentials - Kenneth Kahn - Books - Taylor & Francis Ltd - 9780765626073 - May 15, 2011
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Kenneth Kahn
Product Planning Essentials 2nd edition

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This book addresses the interdisciplinary nature of product development and product management. Instructors, students, and practitioners will benefit from chapters on design and legal considerations, expanded discussion of global considerations, and product planning best practice, all new to this edition.

280 pages, ill

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 15, 2011
ISBN13 9780765626073
Publishers Taylor & Francis Ltd
Pages 280
Dimensions 236 × 158 × 28 mm   ·   534 g
Language English  

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