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Marketing - The Retro Revolution Stephen Brown Abridged edition
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Marketing - The Retro Revolution
Stephen Brown
Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. This title demonstrates that retro-orientation is a harbinger of change and a revolution in marketing thinking.
272 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 7, 2001 |
| ISBN13 | 9780761968504 |
| Publishers | SAGE Publications Inc |
| Pages | 272 |
| Dimensions | 238 × 161 × 21 mm · 552 g |
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