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Scaling Procedures: Issues and Applications Richard G. Netemeyer
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Scaling Procedures: Issues and Applications
Richard G. Netemeyer
Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social- psychological constructs. Scaling Procedures: Issues and Applications examines the issues involved in de
224 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 14, 2003 |
| ISBN13 | 9780761920274 |
| Publishers | SAGE Publications Inc |
| Pages | 224 |
| Dimensions | 227 × 155 × 12 mm · 350 g |
| Language | English |
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