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The Content Analysis Guidebook Kimberly A. Neuendorf
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The Content Analysis Guidebook
Kimberly A. Neuendorf
After noting that content analysis has a history of some 50 years of use in business, communication, journalism, psychology, and sociology, Neuendorf (communication, Cleveland State U.) who has been applying such methods for half that period deflates several myths about the methodology (e.g. that it
320 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 1, 2001 |
| ISBN13 | 9780761919773 |
| Publishers | SAGE Publications Inc |
| Pages | 320 |
| Dimensions | 178 × 254 × 19 mm · 716 g |
| Language | English |
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