Strategic Planning: Cases, Concepts, and Lessons - James T. Ziegenfuss Jr. - Books - University Press of America - 9780761835622 - September 28, 2006
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James T. Ziegenfuss Jr.
Strategic Planning: Cases, Concepts, and Lessons 2nd edition

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"Direction," "Destination," and "Decisions" are the outcomes of strategic planning, a process used to formulate strategy by helping leaders and employees to define their organization's path, their desired future, and the actions required to move forward. This work presents a s...

194 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 28, 2006
ISBN13 9780761835622
Publishers University Press of America
Pages 194
Dimensions 140 × 216 × 22 mm   ·   266 g
Language English  

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