Emotion and Reason in Consumer Behavior - Arjun Chaudhuri - Books - Taylor & Francis Ltd - 9780750679763 - January 9, 2006
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Arjun Chaudhuri
Emotion and Reason in Consumer Behavior 1st edition

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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

184 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 9, 2006
ISBN13 9780750679763
Publishers Taylor & Francis Ltd
Pages 182
Dimensions 160 × 236 × 18 mm   ·   454 g
Language English  

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