Market-Driven Thinking - Arch G. Woodside - Books - Taylor & Francis Ltd - 9780750679015 - February 3, 2005
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Arch G. Woodside
Market-Driven Thinking 1st edition

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Offers a useful mental model and tools for learning about how executives and customers think within marketplace contexts. This book examines the actual thinking and actions by executives and customers related to making marketplace decisions. It looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts.

328 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 3, 2005
ISBN13 9780750679015
Publishers Taylor & Francis Ltd
Pages 324
Dimensions 162 × 236 × 18 mm   ·   644 g
Language English  

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