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Getting Attention Susan Y Kohl 1st edition
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Getting Attention
Susan Y Kohl
A guide to getting your message heard in the dynamic and noisy markets. It is an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. It reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market.
196 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 31, 2000 |
| ISBN13 | 9780750672597 |
| Publishers | Taylor & Francis Ltd |
| Pages | 196 |
| Dimensions | 150 × 220 × 10 mm · 290 g |
| Language | English |
| Editor | Kohl, Susan Y. |
