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Leisure Marketing
Susan Horner
Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing.
416 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 15, 2004 |
| ISBN13 | 9780750655507 |
| Publishers | Taylor & Francis Ltd |
| Pages | 424 |
| Dimensions | 190 × 247 × 23 mm · 790 g |
| Language | English |
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