Fundamentals of Corporate Communications - Richard Dolphin - Books - Taylor & Francis Ltd - 9780750641869 - October 26, 1998
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Richard Dolphin
Fundamentals of Corporate Communications 1st edition

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Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications affects the marketing mix and explains how it can support wider marketing objectives.

236 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 26, 1998
ISBN13 9780750641869
Publishers Taylor & Francis Ltd
Pages 236
Dimensions 166 × 240 × 21 mm   ·   512 g
Language English  

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