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Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques - Marketing Science
Mike Grigsby
Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.
264 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 3, 2016 |
| ISBN13 | 9780749477158 |
| Publishers | Kogan Page Ltd |
| Pages | 264 |
| Dimensions | 233 × 159 × 22 mm · 424 g |
| Language | English |
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