Integrated Marketing Communication: Creative Strategy from Idea to Implementation - Robyn Blakeman - Books - Bloomsbury Publishing Plc - 9780742529649 - April 16, 2007
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Robyn Blakeman
Integrated Marketing Communication: Creative Strategy from Idea to Implementation

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Offers an approach that lays out creative processes and strategies for effective Integrated Marketing Communication. This book covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and media format considerations. It also looks at visual and verbal tactics and business theory and practices.

280 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 16, 2007
ISBN13 9780742529649
Publishers Bloomsbury Publishing Plc
Pages 280
Dimensions 194 × 237 × 14 mm   ·   485 g

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