Power Pricing: How Managing Price Transforms the Bottom Line - Robert J. Dolan - Books - Simon & Schuster Ltd - 9780684834436 - February 19, 1997
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Robert J. Dolan
Power Pricing: How Managing Price Transforms the Bottom Line

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Covering concepts such as market segmentation, promotional pricing and time-customized pricing, this is a guide to how effective pricing can dramatically increase profits. The book is illustrated with many detailed examples from some of the world's most profitable companies.

384 pages, 150 tables, charts and graphs

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 19, 1997
ISBN13 9780684834436
Publishers Simon & Schuster Ltd
Pages 384
Dimensions 162 × 242 × 31 mm   ·   571 g
Language English  

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