Managing Services - Nankervis, Alan (Curtin University of Technology, Perth) - Books - Cambridge University Press - 9780521606516 - October 27, 2005
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Nankervis, Alan (Curtin University of Technology, Perth)
Managing Services

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This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.

376 pages, 34 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 27, 2005
ISBN13 9780521606516
Publishers Cambridge University Press
Pages 378
Dimensions 178 × 254 × 20 mm   ·   681 g
Language English  

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