Nuts, Bolts and Magnetrons: A Practical Guide for Industrial Marketers - Paul Millier - Books - John Wiley & Sons Inc - 9780471853251 - June 8, 2000
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Paul Millier
Nuts, Bolts and Magnetrons: A Practical Guide for Industrial Marketers

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Industrial or business--to--business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. There is seldom any formal understanding of marketing principles and the business benefits they can bring.

320 pages, Ill.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 8, 2000
ISBN13 9780471853251
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 169 × 238 × 17 mm   ·   498 g
Language English  

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