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Wharton on Making Decisions S Hoch
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Wharton on Making Decisions
S Hoch
This book assembles leading researchers who demonstrate how to apply the latest approaches to the science of decision--making from four perspectives: personal, managerial, negotiator, and consumer. Stephen J. Hoch (Philadelphia, PA) is the John J. Pomerantz Professor of Marketing at the Wharton School, University of Pennsylvania.
352 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 20, 2004 |
| ISBN13 | 9780471689386 |
| Publishers | John Wiley & Sons Inc |
| Pages | 352 |
| Dimensions | 229 × 155 × 24 mm · 521 g |
| Language | English |
| Editor | Hoch, Stephen J. |
| Editor | Kunreuther, Howard C. |
