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Inside Information: Making Sense of Marketing Data D. V. L. Smith
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Inside Information: Making Sense of Marketing Data
D. V. L. Smith
The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external market research agency.
272 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 12, 2001 |
| ISBN13 | 9780471495437 |
| Publishers | John Wiley & Sons Inc |
| Pages | 250 |
| Dimensions | 167 × 247 × 21 mm · 562 g |
| Language | English |
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