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Consuming Experience Antonella Caru 1st edition
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Consuming Experience
Antonella Caru
Coving the ‘hot topic’ of the consumption experience in an accessible manner and from a unique industry perspective which is not used in any other book, this innovative account of consumption experience is written by European leaders in the field.
224 pages, 28 black & white illustrations, 3 black & white tables, 16 black & white halftones, 12 bl
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 7, 2006 |
| ISBN13 | 9780415382434 |
| Publishers | Taylor & Francis Ltd |
| Pages | 220 |
| Dimensions | 156 × 234 × 16 mm · 508 g |
| Language | English |
| Editor | Caru, Antonella (University of Bocconi, Italy) |
| Editor | Cova, Bernard (European School of Management, Paris, France) |
