A Reader in Marketing Communications - - Books - Taylor & Francis Ltd - 9780415356497 - December 8, 2005
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A Reader in Marketing Communications 1st edition

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Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.

292 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 8, 2005
ISBN13 9780415356497
Publishers Taylor & Francis Ltd
Pages 296
Dimensions 150 × 220 × 10 mm   ·   540 g
Language English  
Editor De Pelsmacker, Patrick
Editor Eagle, Lynne
Editor Kitchen, Philip
Editor Schultz, Don E.

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