Nation Branding: Concepts, Issues, Practice - Keith Dinnie - Books - Taylor & Francis Ltd - 9780367569884 - April 12, 2022
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Keith Dinnie
Nation Branding: Concepts, Issues, Practice 3rd edition

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Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.

280 pages, 21 Line drawings, color; 2 Halftones, color; 14 Tables, color; 23 Illustrations, color

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 12, 2022
ISBN13 9780367569884
Publishers Taylor & Francis Ltd
Pages 268
Dimensions 150 × 220 × 20 mm   ·   880 g
Language English  

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