Business Marketing Management B2B - Michael Hutt - Books - Cengage - 9780357039243 - July 5, 2018
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Michael Hutt
Business Marketing Management B2B 12th edition

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Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying beha

352 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 5, 2018
ISBN13 9780357039243
Publishers Cengage
Pages 352
Dimensions 215 × 276 × 20 mm   ·   816 g
Language English  

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