Consumer Psychology - Cathrine Jansson-Boyd - Books - Open University Press - 9780335229284 - 2010
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Cathrine Jansson-Boyd
Consumer Psychology Ed edition

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Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.

312 pages, black & white illustrations, black & white tables, figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2010
ISBN13 9780335229284
Publishers Open University Press
Pages 312
Dimensions 173 × 239 × 17 mm   ·   462 g

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