A Theory of Political Choice Behavior - Bruce I. Newman - Books - Bloomsbury Publishing Plc - 9780275921873 - January 19, 1987
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A Theory of Political Choice Behavior

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The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. Section A examines the need to understand voter behavior and analyzes the traditional methods researchers have used in the past;


250 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 19, 1987
ISBN13 9780275921873
Publishers Bloomsbury Publishing Plc
Pages 199
Dimensions 150 × 220 × 20 mm   ·   449 g
Language English  

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