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Global Marketing, Global Edition Warren Keegan 8th edition
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Global Marketing, Global Edition
Warren Keegan
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing—with comprehensive cases.
480 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 27, 2013 |
| ISBN13 | 9780273768685 |
| Publishers | Pearson Education Limited |
| Pages | 480 |
| Dimensions | 206 × 254 × 23 mm · 868 g |
| Language | English |
