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Social Marketing Lynne Eagle
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Social Marketing
Lynne Eagle
This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes.
368 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 18, 2012 |
| ISBN13 | 9780273727224 |
| Publishers | Pearson Education Limited |
| Pages | 368 |
| Dimensions | 188 × 246 × 19 mm · 626 g |
| Language | English |
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