Consumer Neuroscience - The MIT Press - Cerf - Books - MIT Press Ltd - 9780262036597 - November 16, 2017
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Consumer Neuroscience - The MIT Press

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A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.

368 pages, 74 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 16, 2017
ISBN13 9780262036597
Publishers MIT Press Ltd
Pages 368
Dimensions 210 × 231 × 24 mm   ·   1.09 kg
Language English  
Editor Cerf, Moran (Northwestern University)
Editor Garcia-Garcia, Manuel

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