Managing Corporate Communication: A Cross-Cultural Approach - Rossella Gambetti - Books - Bloomsbury Publishing PLC - 9780230348028 - November 16, 2012
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Rossella Gambetti
Managing Corporate Communication: A Cross-Cultural Approach

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Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

552 pages, 20 black & white line drawings, 20 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 16, 2012
ISBN13 9780230348028
Publishers Bloomsbury Publishing PLC
Pages 552
Dimensions 155 × 231 × 29 mm   ·   828 g
Language English  
Editor Gambetti, Rosella
Editor Quigley, Stephen

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