Essentials of Marketing - Paul Baines - Books - Oxford University Press - 9780199646500 - February 8, 2013
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Paul Baines
Essentials of Marketing

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Packed full of exciting and stimulating cases from organizations such as Twitter, Foursquare, and WOMAD, this text, written by these best-selling authors, encourages you to consider how you would tackle the real marketing challenges and issues encountered by professionals on a daily basis.

440 pages, 79 photos and 68 figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 8, 2013
Original release date 2012
ISBN13 9780199646500
Publishers Oxford University Press
Pages 440
Dimensions 190 × 246 × 18 mm   ·   834 g
Language English  

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