Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges - Le Meunier-FitzHugh, Kenneth (Senior Lecturer in Marketing, Senior Lecturer in Marketing, Norwich Business School, University of East Anglia) - Books - Oxford University Press - 9780198706632 - June 16, 2016
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Le Meunier-FitzHugh, Kenneth (Senior Lecturer in Marketing, Senior Lecturer in Marketing, Norwich Business School, University of East Anglia)
Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges

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The main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.

224 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 16, 2016
ISBN13 9780198706632
Publishers Oxford University Press
Pages 216
Dimensions 165 × 237 × 18 mm   ·   472 g

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