Understanding Marketing - Mark Davies - Books - Pearson Education (US) - 9780134904672 - September 26, 1997
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Mark Davies
Understanding Marketing

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Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.

400 pages, illustrations facsimiles (some colour)

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 26, 1997
ISBN13 9780134904672
Publishers Pearson Education (US)
Pages 400
Dimensions 171 × 233 × 23 mm   ·   670 g

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