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Basic Marketing Research (4th Edition) Naresh K Malhotra 4th edition
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Basic Marketing Research (4th Edition)
Naresh K Malhotra
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 13, 2011 |
| ISBN13 | 9780132544481 |
| Publishers | Prentice Hall |
| Pages | 672 |
| Dimensions | 203 × 28 × 279 mm · 1.50 kg |
| Language | English |
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