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Essentials of Marketing Management
Greg Marshall
Takes instructors and students into the world of marketing through real-world applications. This textbook covers various topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. It presents marketing management the way it is actually practiced in successful organizations today.
416 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 16, 2010 |
| ISBN13 | 9780078028786 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 416 |
| Dimensions | 277 × 216 × 17 mm · 934 g |
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