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Principles of Services Marketing
Adrian Palmer
Gives an introduction to this key marketing topic. Structured to cover the essential content for a services marketing course, this work includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, as well as innovation and new service development.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 1, 2007 |
| ISBN13 | 9780077116279 |
| Publishers | McGraw-Hill Education - Europe |
| Dimensions | 188 × 246 × 40 mm · 1.18 kg |
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