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Principles of Services Marketing
Adrian Palmer
Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a services marketing course.
448 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 1, 2004 |
| ISBN13 | 9780077107949 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 448 |
| Dimensions | 190 × 248 × 34 mm · 1.23 kg |
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