Services Marketing - Valarie Zeithaml - Books - McGraw-Hill Education - Europe - 9780072961942 - May 16, 2005
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Valarie Zeithaml
Services Marketing 4th edition

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Provides a review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, this text offers part openers that sequentially build the model gap by gap. Each part of the book includes multiple chapters with strategies for understanding and closing the critical gaps.

736 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 16, 2005
ISBN13 9780072961942
Publishers McGraw-Hill Education - Europe
Pages 736
Dimensions 206 × 254 × 32 mm   ·   1.48 kg

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