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Strategic Product Creation Ronald Kerber Ed edition
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Strategic Product Creation
Ronald Kerber
A guide to creating and marketing the right product fast. It offers guidance in the five key stages of product development, augmenting them with real-world examples of industry leaders who have been successful in innovative product development.
288 pages, ill
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 16, 2007 |
| ISBN13 | 9780071486552 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 336 |
| Dimensions | 158 × 231 × 27 mm · 622 g |
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